Selected work

Perspective applied.
Progress made.

Three very different businesses. The same approach: understand the business, then do the work.

Consumer goodsWaste servicesProfessional services

Consumer goods · Growth and innovation

Building the foundation for
the next stage of growth.

Built a new product development process that helped win and onboard new customers

Set up pricing, quoting and costing metrics across all customers, which simplified finance

Secured better costs through supplier negotiations and new vendor relationships

Created customer onboarding, packaging and SKU processes, plus an inventory control method for purchasing

Led category and customer analysis and brought in new clients

Commercial strategyProcess developmentProcurementInnovation

Waste services · Customer acquisition

Finding growth
closer to home.

The opportunity:

An under-served community sat close to the client's operations, where faster service was also possible.

The work:

Created in-language outreach that spoke to these customers more clearly.

The result:

Bookings grew, and the lift held months later. Customer insight and operations pointed to the same growth decision.

Customer insightTargeted marketingOperational alignment

Professional services · Market positioning

A stronger reason
to be chosen.

An in-depth competitive review helped a professional services firm define a clearer point of difference and the clients it should focus on. Details remain confidential.

Competitive analysisDifferentiationTargeting

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